10:00 – 10:10 | Opening Remarks
Panagiotis Marketos, Business Editor |
1st SESSION: THE INTERNATIONAL PERSPECTIVE |
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10:10 – 10:40 | Post Covid-19 Trends in Shopping Behavior
Eugene Theodore, International Consultant in Shopper Psychology & Behavioural Economics |
10:40 – 11:10 | Moving From Omni to Monochannel
Steve Lidbury, Executive Principal EMEA, EIGHT |
11:10 – 11:40 | Designing Engaging Experiential Spaces
Elina Chatzichronoglou, Retail Design Leader, SWATCH |
11:40– 12:10
Panel Discussion |
The International Perspective How Covid-19 accelerates the transformation of physical stores in all aspects ranging from digital & phygital to shopping experience & operations.
Moderator: Panagiotis Marketos, Business Editor |
12:10 – 12:30 | Virtual Networking Break |
2nd SESSION: THE GREEK PERSPECTIVE |
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PART 1: BEST PRACTICES | |
12:30 – 12:45 | Enabling Business Continuity in Retail
Dimitris Travlos, Head of Omnichannel Acceleration, ContactPigeon |
12:45 – 12:50 | Q&A session with Dimitris Travlos |
12:50 – 13:05 | Shopping Behavior Swift & WOW CX Stories in the era of Covid-19
Anna Karadimitriou, VP, Customer Experience & Innovation, Focus Bari |
13:05 – 13:10 | Q&A session with Anna Karadimitriou |
13:10 – 13:25 | Vodafone Stores
Grigoris Tzanis, Head of Retail Products & Services, VODAFONE |
13:25 – 13:30 | Q&A session with Grigoris Tzanis |
13:30 – 13:45 | Coffee Island Shops
Michael Kamvysis, Managing Director, COFFEE ISLAND |
13:45 – 13:50 | Q&A session with Michael Kamvysis |
13:50 – 14:05 | Transition from Digital to a Physical Destination Brand Experience
Stefanos Falkonakis, Head of Digital & Marketing, INSURANCEMARKET.GR |
14:05 – 14:10 | Q&A session with Stefanos Falkonakis |
14:10 – 14:25 | Connecting e-Commerce with Physical Stores
Alexandros Papadopoulos, Store Manager Scan & Shop, DIAMANTIS MASOUTIS |
14:25 – 14:30 | Q&A session with Alexandros Papadopoulos |
PART 2: ACADEMIC RESEARCH | |
14:30 – 14:45 | Store Atmospherics, Shopper Experience & Covid-19
Georgios Baltas, Professor of Marketing, Director of the MSc in marketing & communication programme, Athens University of Economics and Business (AUEB – OPA) |
14:45 – 14:50 | Q&A session with Georgios Baltas |
14:50 – 15:05 | Exploiting Mobile & Digital Data
Leon Gavalas, General Manager, Bespot. / Researcher, ELTRUN |
15:05 – 15:10 | Q&A session with Leon Gavalas |
PART 3: PANEL DISCUSSION | |
15:10 – 15:40
Panel Discussion |
The Greek Perspective What does the post Covid-19 day brings to both retailers & shoppers and how the future of physical stores looks like in the Greek market.
Moderator: Velika Karavaltsiou, Journalist |